The NBA Agency Landscape Has Changed

The age of athlete empires is here, and it's massive.

NBA agents aren’t what they used to be.

Formerly, agents would be their player(s)’ representatives for NBA contract negotiations and, occasionally, sponsorship deals. In return, they’d get a portion of the money from the contracts negotiated, and that was the end of it. Negotiate, get money, rinse, repeat. That’s no longer the case.