JSuttHoops

JSuttHoops

Share this post

JSuttHoops
JSuttHoops
Nike's Back In Its Signature Bag

Nike's Back In Its Signature Bag

After years of relying on the old guard, Nike finally has a signature young duo that the players (and fans) love.

Jacob Sutton's avatar
Jacob Sutton
Jan 06, 2025
∙ Paid
7

Share this post

JSuttHoops
JSuttHoops
Nike's Back In Its Signature Bag
2
Share

Hey you! Like what you see here? Become a subscriber for free today!

“In hindsight, it turns out, it’s really hard to do bold, disruptive innovation, to develop a boldly disruptive shoe on Zoom.”

Those are the words of now-former Nike CEO John Donahoe, trying to explain away the brand’s perceived lack of innovation and heavy reliance on the models of old;…

Keep reading with a 7-day free trial

Subscribe to JSuttHoops to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Jacob Sutton
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share